Trades Smart gets HVAC and plumbing companies found where homeowners look: a Google Business Profile filled in completely, a page on your site for each service and area you want to win, a steady flow of detailed reviews, and the listings Google and AI assistants like ChatGPT use to decide who to recommend.
Google and AI assistants rank the shop they understand best
When a homeowner searches "AC repair near me", or asks ChatGPT who to call, the answer goes to the company whose services, areas and reputation are spelled out most clearly and most consistently across the web. Most trade companies have a half-finished Google Business Profile, one services page and a handful of reviews that say "great job". That leaves the calls on the table for whoever did the work.
What we do every month
- Google Business Profile, built out completely: the right categories, every service listed under the right category, service areas, hours and holiday hours, photos, products and a regular post.
- A page for every service and area you want to win, written for homeowners, with the structured data search engines read, linked the way your Business Profile is laid out.
- Reviews that say something: requests sent at the right moment that ask the customer what you helped with and how it turned out, and a reply to every review.
- Bing and the listings AI assistants rely on, kept consistent with your Google profile, because ChatGPT and others lean on them.
- Trust built off your site: local citations, associations and news mentions, a little every month.
- A monthly report on where you show up for the searches that matter and what changed.
How it fits
SEO and marketing is a monthly add-on to the Trades Smart membership. It works best alongside the reporting, so you can see whether the extra calls are booking. Cancel with 30 days' notice, like everything else.
Common questions
How does an HVAC company get to the top of Google Maps?
Fill in the Google Business Profile completely and correctly (categories, services, areas, hours, photos), back each service and area with its own page on your website, and keep getting detailed reviews. Proximity matters too, but those are the parts you control.
How do I get my company recommended by ChatGPT?
AI assistants lean on the same signals as search engines, plus Bing. Clear service and area pages, a complete Bing Places listing that matches Google, and consistent mentions across the web give them something to cite.
Do you run paid ads?
The add-on is focused on getting you found without paying per click: your Business Profile, your website, reviews and listings. We can talk through ads on the consultation if they make sense for your shop.
Find out what's leaking.
A free consultation on a call, no pitch. We talk through your booking rate, what's sitting unsold in your CRM and whether your pricebook is helping or hurting, and I'll tell you whether there's anything worth doing.